Brand Identity Development and the Role of Social Media Essay

Brand Identity Development and the Role of Social Media - Essay Example The study "Brand Identity Development and the Role of Social Media" can be suitably used for understanding the contribution of social media platform for enhancing a brands image, in the UK fashion industry. The findings of the study can be suitably be used by a number of firms to enhance the efficiency with which they develop brand identity development strategies. Management students can also make use of the present study so that they can utilize the knowledge gained for better impacting consumer purchasing intentions. The current study aims to understand how consumers of the UK fashion industry are impacted by the social media to form perceptions regarding various brands. The study also suitably lays light upon how firms operating in the fashion industry utilizes the social media platform to create a positive brand image so as to increase purchasing intentions amongst consumers. Kim and Ko, (2012) described social media as websites that facilitates its users to share media, content and so on. Some common examples of social media website are renowned social networking websites such as facebook, twitter, you tube and to name a few. As indicated by Hines and Bruce, (2007), social media plays a great role in marketing. Social media marketing is the technique of gaining consumer traffic or attention by social media sites. Kim and Ko, (2012) discussed that social media marketing initiatives generally focuses on efforts to generate content that gains attention of the online communities.

Experiment on the bacterium Escherichia coli Coursework

Experiment on the bacterium Escherichia coli - Coursework Example Escherichia coli (E.coli) are gram negative, non-spore forming strains of bacterium that usually inhabit the intestinal tracts of humans and other warm-blooded animals. They are facultative anaerobes that ferment simple sugars like glucose into lactic, acetic and formic acids (HITM, 2006). Most E coli strains are harmless and even are beneficial in the sense that they assist the host by destroying other harmful strains of bacterium and by synthesising sizeable amounts of vitamins (HITM, 2006). Nevertheless, there are certain strains of E coli that prove harmful to humans and other hosts. These are categorised into four major groups - enteropathogenic E coli, enetroinvasive E coli and enterohemorrhagic E coli (HITM, 2006). These four harmful categories earn the E coli strain significant ill-repute as one of the most significant foodborne pathogens. In recent years great attention is being placed on successfully combating their pathogenic influence on humans. An estimate of this harmfu l influence can be derived from the fact that approximately 73,000 cases of human illnesses, inclusive of 63 deaths per year, in the United States were caused by the bacterium O157:H7 (Mead et al., 1999), a viciously enterohemorrhagic E coli strain. It is notable that this is one of the many harmful strains that are pathologically sensitive to humans. All organisms require a benign environment to exist and propagate themselves. Thus, they seek out such environments where they have sufficient food for sourcing their energy needs for the metabolic and biosynthetic tasks. There are several factors that influence the benign environment in which E coli strains, including and especially the harmful ones, can successfully thrive. Since humans are plagued by these harmful strains it is logical that they continuously seek out ways and means by which they can alter these favourable environmental conditions and disallow these bacteria to survive and propagate. This research study is one such wherein two environmental conditions - temperature and Bacteria can be grown in the laboratory in culture media that are designed to provide all the essential nutrients in solution for bacterial growth. In this investigation the media types Luria Bertani (LB) broths and Nutrient broths will be utilised to investigate thermal conditions under which two strains of E coli - (a common experimental strain) and CU1 - thrive. The two E.coli strains will be grown in